Whenever I go to SM Supermarket Dasmariñas, I often choose to eat at Tokyo Tokyo Restaurant. I cannot say that they serve the best tasting food but eating there is a must for me especially when I am very hungry. They are offering unlimited rice. Order any menu and it will be delivered on your table with one cup rice. After finishing a cup, I call the attention of nearby waiter to ask for more. I can usually take three to four rice servings.
I opt for other budget resto when I just want to have light meal for my tummy. I usually go to lowest floor in front of supermarket section and order one rice in a box.
Unlimited rice is really one of the best marketing strategy. Anyone can eat more with less viand. Its a great deal for rice eating Filipinos. I still remember the featured lugaw restaurant. Their lugaw (rice porridge) is a hit cause they serve unlimited lugaw. Pay once and eat as much as you can. No take out of course – that’s a different story.
Recently, news about rice price increased was covered by different TV stations. Inflation is an ordinary thing and not worth broadcasting (for me). There is no rice shortage but the price still went up due to rocketing oil prices. National Food Authority reminds the public to conserve rice. They suggests to ban unlimited rice offerings of some restaurants and fast food chains. They insist that many are ordering rice but cannot be consumed. Uneaten rice are gone to waste.
Is unlimited rice really a problem? I bet not!
I am patronizing restaurants with unlimited rice offering cause I want to eat more with less money. By banning the promo, they are depriving people the opportunity to save. The problem of rice wastage rises from consumer irresponsibility. Order just one cup if you can eat one cup, order just half if you cannot consume one. The unlimited rice strategy should not be blamed.
Marvin is the lead chocolate maker of Ben and Lyn Chocolate Inc. Has strong background in food research and development. Occasionally conducts training and lectures. Lecturer of Cocoa Foundation of the Philippines. Do coaching and consultancy services on his free time.