I never know what is the real name of this bread. They call it ube so I call it ube too. But ube is the tagalog term for purple yam, a type of underground fruit like camote, cassava, potato and radish. To make the name more convincing, I will just call it ube bread bar or purple yam bread bar.
When I was in elementary years. This bread was my favorite snack. I often bought it during morning or afternoon recess. One pack has 12 bread bars. I can eat all 12 pieces but most of the time I need to reseal the package and brought it home.
The bread was slightly juicy. Color violet from outside to inside. Had a grainy coating. Sorry cause I never know what was it!
I refrain from buying when I noticed that the taste became inferior and the slice had gotten smaller.
Yesterday. My uncle was selling ube bread bar. He was very persistent so I bought a pack. I opened the package when I got home. Then I got a ruler and measured its dimensions. No noticeable changed in length of about five cm. But the width and thickness are reduced to two cm and five cm respectively. The previous width and thickness were four cm and three cm, a rough estimate.
We are not finished yet cause there are more changes. The bread is now dry and not slightly juicy. The violet color can only be seen as outer covering. The plain middle can be observed by cutting or biting the bread. The package content was reduced to only six. Two bread packages are not enough for my angry tummy.
Food processing should be an improvement overtime. The consistent quality should be maintained if improvement cannot be done. Based on my observations, some food technologies are deteriorating.
Marvin is the lead chocolate maker of Ben and Lyn Chocolate Inc. Has strong background in food research and development. Occasionally conducts training and lectures. Lecturer of Cocoa Foundation of the Philippines. Do coaching and consultancy services on his free time.