Artificial Juice Label Should Not Have Real Fruit Pictures

A product label should be as beautiful as possible to attract more buyers. It should also represent its contents and should not be misleading. For juices, the most convincing is to include a beautiful professionally shot fruit pictures but it is not always appropriate.

Notice the juice pouch below. The label uses a sketch drawing to represent the orange flavor. Take note that the juice is “orange flavor drink” and not “orange juice”. The two terms are entirely different, the first is artificial while the latter is natural.

When I attended “Seminar on Food Packaging and Labeling”. The resource speaker told us that the artificially flavored juice drink should have fruit sketches / drawing on its label. Such product should not imprint real orange picture on label or it will result in a misleading conception.

Artificially flavored juice drink with real fruit picture is misleading. Most consumers will think that the juice content is made of real orange juice. So fruit pictures should be used only on real orange juice.

oranges sketch on juice drink

What about the corned beef. Some processors use carabeef as the main ingredients. They must label their corned products as “Corned Carabeef”. Out of topic eh! Carabeef is cheaper the beef.

Marvin is the lead chocolate maker of Ben and Lyn Chocolate Inc. Has strong background in food research and development. Occasionally conducts training and lectures. Lecturer of Cocoa Foundation of the Philippines. Do coaching and consultancy services on his free time.

2 Replies to “Artificial Juice Label Should Not Have Real Fruit Pictures”

  1. I am opening a factory for making juice by diluting concentrates with DM Water and packing in PET bottles for sale. Want to start with Orange, Pineapple, Apple and Grape.
    Please give me your best prices for the above and the dilution ratios.
    Have a good day

    1. I am sorry ! Best dilution ratios and best prices are determined by real life testing. Ask the help of a food technologist for product formulation – to determine the lowest dilution possible that is still acceptable to your target market.

      Also a marketing expert will help you determine the best pricing – launch a product pilot testing.

      Have a good day too!

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