Optimizing Photo Paper Sticker Label for Cost Reduction

I used clear stand-up pouch plus photo paper sticker as packing material and label for the launch of our Crunchy Cacoa Nibs. See thru pouch so every customer can see what is inside in real time, no guessing game. It is like the product itself is taking part in label design.
Photo paper sticker is a quick and cheap way to produce product labels. Print few (using inkjet printer) for initial test and revise as the product sells. Get suggestions from customers, friends and from your very own observation. It entails small wastage in case of mistake and urgent revision.
After few months, the product is no yet comparable to hotcake in terms of sales but the movement is noticeable. I thought I should inspect few elements to reduce production cost and increase income a bit.
One aspect I looked into was the photo sticker label. First, I set the A4 size paper to produce eight labels. A paper cost 7 pesos each so each label was 0.875 peso.
I used Microsoft PowerPoint for the first design. The output was eight labels with big borders on four side, about 3/4 of an inch. Borders cut out and assembled could still fit another two useful labels. Sadly, PowerPoint is not customizable enough to minimize borders. I never expected too much cause its primary purpose is slide presentation, not paper design.
I switched application to Adobe Illustrator. It is a bit unfriendly but I have no worries as I have used it before for calling card and logo design. With it, I reduced the border to minimum, less than half cm on each four sides. Then I trimmed the label a bit and was able to fit 12 labels. And, the new label cost is now 0.583 peso each.
nibs sticker labels
In the end, I generated a 0.292 savings per label. It is not much but will sure matter when number multiplies.

Marvin is the lead chocolate maker of Ben and Lyn Chocolate Inc. Has strong background in food research and development. Occasionally conducts training and lectures. Lecturer of Cocoa Foundation of the Philippines. Do coaching and consultancy services on his free time.

Implementation of Generic Barcode for Food Package

If generic packaging could be implemented to a ranged of product. Then a generic barcoding could be applicable too. I do not mean one barcode for several products, instead, putting all the needed barcodes to a single generic package. Here is one perfect example. A corrugated box of fruit juice drink. A single box that could be fitted with three flavor variants, the orange crush, lemon squeeze and pomelo grapefruit. There are circles that corresponds to every code. The packer should be careful enough to check the right oblong. On the other hand, the one handling the scanner should point his device to the correct lines. Either way, simple mistake could result to a huge mess.
Putting several barcodes to a single package requires a lot of space. It could not be possibly use for small packages such as sachets and piso packs. You might consider the idea if your package have ample of space.
three barcodes in one corrugated box

Marvin is the lead chocolate maker of Ben and Lyn Chocolate Inc. Has strong background in food research and development. Occasionally conducts training and lectures. Lecturer of Cocoa Foundation of the Philippines. Do coaching and consultancy services on his free time.

The Old and New Wilkins Label Design

Water is basically colorless. A clean water is crystal clear but may act like a mirror that mimics any image on front. The  wide sea is a large mirror that mimics the  color of clear blue sky during nice sunny day. It appears blue from afar but crystal clear in close range.  A very refreshing weather and water to bath with. That is the very reason behind why label of most bottled water is color blue and the water bottle itself is crystal clear.

Wilkins distilled drinking water label has always been blue. However the label is not as refreshing as it seems. The letter “W” is enclosed in a tank 2/3 full of water. The rest of the letters extends outside the enclosure. Image of a happy family is prominent on the right side. Safe for the family seal informs the consumers of product safety. The blue background looks like a large flowing water body.
old wilkins label design

The new logo. The rectangular water tank was removed and the letter “W” became more fluid.   The two rings underneath the letter gives an animated water effect. It seems floating above water surface, which is represented by the blue label background. The family endorser was replaced by a nicely drawn water drop with the slogan, “safe for the family”.

new wilkins label design

The new design looks simpler and nicer.

Marvin is the lead chocolate maker of Ben and Lyn Chocolate Inc. Has strong background in food research and development. Occasionally conducts training and lectures. Lecturer of Cocoa Foundation of the Philippines. Do coaching and consultancy services on his free time.

Our Next Set of Tabliya Labels Arrived

What you see in the picture are the next batch of tabliya labels. Just arrived from the affordable and reputable source.
packs of tablea labels
A brief description.
The package came in group of ten. Wrapped in ordinary white paper. Each pack contains 1,000 paper labels. I had to wrap each  pack with a used vacuum type plastic to protect it from moisture or literally water. We have been experiencing water sipping through walls during typhoons and long rainy seasons.
The plastic protection will certainly not protect it from sharp rodent’s teeth. Our dependable black cat is  in-charge of rat hunting. So that won’t be a problem.
The label size is about as big as half bond paper, letter size, with the same thickness. The back is slightly glossy. The front is printed with my very own design. Four colors printing, the CMYK. Laminated with thin transparent plastic for added strength and smudge resist. The surface is fairly resistant to glue which makes packing operation harder.
Upon opening the label package, it should be wrapped again or secured with a weight (e.g. books, piece of wood). Each paper will curl into a pipe-like structure if left in open or unsecured.
To use, the label is wrapped around a group ten tabliya tablets. Glued with ordinary white glue. Then round edges are fold, the traditional and good looking six-folds, and glued with a hot melted glue stick.
The six-fold technique is a bit hard to master with bare hands. Expect a couple of waste before a successful fair looking wrap.

Marvin is the lead chocolate maker of Ben and Lyn Chocolate Inc. Has strong background in food research and development. Occasionally conducts training and lectures. Lecturer of Cocoa Foundation of the Philippines. Do coaching and consultancy services on his free time.

Choosing Between Permanent and Replaceable Shrink Wrap Label

Popular soft drink bottles have indelible labels. They are hard and permanent. Made to withstand rough handling, repeated washing and refilling.  Coke, Pepsi, Royal True Orange, Mirinda, Mountain Dew, Sprite, 7-Up and the likes have permanent labels. I tried removing a label when I was a kid with no success. I was not allowed to use any sharp object that time so I have never tried scraping it.
On the contrary, Sting Energy Drink incorporates a replaceable shrink wrap label. Replaceable every refilling process. It is an energy drink but marketed to compete popular soft drink brands.
three soft drinks bottleStrong points… permanent label. If I am not mistaken, glasses are painted with bake-on type glass paint then baked for a more permanent print.
1)  Remove the hassle of repeated labeling.  Label once and use it repeatedly until it became ugly and unreadable. It is strong and will withstand long repeated washing.
2)  Prevent other manufacturer from using your very own bottle.  Collecting Coke bottles and covering the print with sticker or shrink wrap label is ridiculous. I have never seen anyone doing such.
3) Requires a high investment but may saves a lot in the long run if a bottle retrieval system is done efficiently.
4) Removes one section from the processing line, the labeling part.
5) Prevents tampering. The reason is a little related to number “2”.
Strong points… replaceable shrink wrap label. A shrinkable plastic with print is placed on bottle then passed through a heated oven to make a snug fit.
1)  Replaceable. It ensures a new good looking label every refilling process.  Permanent label tends to get ugly over time.
2)  Low cost. Use only one bottle design for multiple products or flavors.  Sting initially launched with two variations, red and yellow. They released Malunggay flavor later. All three are using only one bottle design.  On the contrary, a Coke bottle is cannot be filled with Royal True Orange.

Marvin is the lead chocolate maker of Ben and Lyn Chocolate Inc. Has strong background in food research and development. Occasionally conducts training and lectures. Lecturer of Cocoa Foundation of the Philippines. Do coaching and consultancy services on his free time.