I used clear stand-up pouch plus photo paper sticker as packing material and label for the launch of our Crunchy Cacoa Nibs. See thru pouch so every customer can see what is inside in real time, no guessing game. It is like the product itself is taking part in label design.
Photo paper sticker is a quick and cheap way to produce product labels. Print few (using inkjet printer) for initial test and revise as the product sells. Get suggestions from customers, friends and from your very own observation. It entails small wastage in case of mistake and urgent revision.
After few months, the product is no yet comparable to hotcake in terms of sales but the movement is noticeable. I thought I should inspect few elements to reduce production cost and increase income a bit.
One aspect I looked into was the photo sticker label. First, I set the A4 size paper to produce eight labels. A paper cost 7 pesos each so each label was 0.875 peso.
I used Microsoft PowerPoint for the first design. The output was eight labels with big borders on four side, about 3/4 of an inch. Borders cut out and assembled could still fit another two useful labels. Sadly, PowerPoint is not customizable enough to minimize borders. I never expected too much cause its primary purpose is slide presentation, not paper design.
I switched application to Adobe Illustrator. It is a bit unfriendly but I have no worries as I have used it before for calling card and logo design. With it, I reduced the border to minimum, less than half cm on each four sides. Then I trimmed the label a bit and was able to fit 12 labels. And, the new label cost is now 0.583 peso each.
In the end, I generated a 0.292 savings per label. It is not much but will sure matter when number multiplies.
Marvin is the lead chocolate maker of Ben and Lyn Chocolate Inc. Has strong background in food research and development. Occasionally conducts training and lectures. Lecturer of Cocoa Foundation of the Philippines. Do coaching and consultancy services on his free time.