Double Mint Gum Packaging Makeover

I was not able to see Double Mint Gum for some time. My auntie’s sari-sari store got out of stock of these gum. The dealer said that their contract with Double Mint and Juicy Fruit got expired. They are selling VFresh as a replacement.
Yesterday, I saw a Double Mint Gum at school canteen. I bought five pieces for one peso each. No price changed, still one peso per gum but the packaging is a major makeover.
Previously, Double Mint Gum’s packaging was a double layered aluminum foil and a non-stick paper. The flat gum is nicely wrapped with non-stick paper as the inner layer and the aluminum foil as the outer layer. Then wrapped again with the printed green paper. The foil is protruding on each sides.
Now, the gum’s packaging is multilayered plastic and aluminum foil. These packaging is used to increased light and oxygen protection. The current package is air-tight.
double mint gum
Juicy Fruit has the same packaging. I never know if they adapted a new packaging too.
I still prefer the late Double Mint packaging. It was easy to open by tearing the label apart and unfolding the aluminum wrap. The new package looks nice but opening it is a bit hard. It has a zigzag edges on both ends that are intentionally made for easy opening. However, every time I tear it, the opening is not enough to pull out the content. It takes some time to widen the opening by pulling it apart.
Are they still manufacturing using the old package?
The new package might give the product a longer shelf life. It is air tight. The chance of getting oxidized and microbial contamination are very low.
Double Mint taste and chewing quality have never changed.

Marvin is the lead chocolate maker of Ben and Lyn Chocolate Inc. Has strong background in food research and development. Occasionally conducts training and lectures. Lecturer of Cocoa Foundation of the Philippines. Do coaching and consultancy services on his free time.

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