Oh! A different packaging. On the second thought, it is not. It is basically modified from the idea of infant formula. A can with an easy open lid by pulling a small ring. Then can be sealed back easily by an extra plastic cover. It is not a foolproof way to prevent product spoilage after opening, but it gonna extend the edibility for some time.
However the whole thing is not a tin can. It is a hard clear plastic fitted with aluminum seal and plastic cover. I flipped it over and over but it’s makeup is not embedded. A cheap recycled plastic maybe. I am hoping not, PET at the very least.
I find it attractive though. It needs a minimal labeling since the product which is see-through speaks for itself. The customer can see well if it is properly made and packed. If it is spoiled or tainted.
The aluminum seal is recyclable. It can be purified and made to its original form over and over. That is why we want to maintain the plain aluminum foil as primary packaging of our dark chocolates.
The container with cover can be use again for holding other items. Up to a point of no damages. When that comes true, it will also end up to dump site, adding garbage to our mother earth.
A full aluminum can package is too expensive but it’s endless recycling possibility is beneficial to our nature. It had long been implemented for canned soda, beer and juices. I bet other products could also packed in it.
Marvin is the lead chocolate maker of Ben and Lyn Chocolate Inc. Has strong background in food research and development. Occasionally conducts training and lectures. Lecturer of Cocoa Foundation of the Philippines. Do coaching and consultancy services on his free time.