Attending DTI BDD Cavite Seminar, June 23, 2015. It’s all about intellectual property rights. It seems interesting, specially now that we are running business. No one knows when people with bad intention try to copy what is ours. The worst, they might register ahead of us and sue as later. In my own opinion, applying for IPR is not an option. It is a must to protect whatever is ours.
Topics of the day are : patent, copyright, trademark and trade secret. I am not trying to explain all the things in detail. I am not an expert. Just a listener. Besides all the information you need can be read on IPO ph website.
Copyright. Any piece of original work can be copyrighted. Song, poem, book, research article, comics, movies, journals, etc…. It is a one time fee and last for a lifetime and 50 years after life. The right could be passed down to descendants. Copyright is filed in National Library.
Patent. Original invention, innovation, improvement and industrial design are eligible for patent application. According to what I’ve heard, wise men patents their product for publication and in hope that someone would be interested and buy a license. If it turns out not popular, then, patent is not renewed after three years.
Patent is renewable up to 20 years, industrial design for 15 years and utility model for 7 years. Free for public use after the said time period. it is as ruled so others can meddle with it and innovate. And or, make it cheaper. Could you imagine if medicine patent never expires. We have very few affordable medicines.
Trademark. From what I understand, the word and logo that are being used to market a product or entity. Popular examples are Coca Cola, Pepsi Cola, Nike, Bench, Kraft, Samsung and Apple. Trademark is territorial. Meaning it has to be registered in every country you plan to bring the product. It has 45 categories. If you are manufacturing food, then register it in food category. If you plan to open a restaurant under the same mark then choose additional or as many as you can handle. Remember the registration fee is per category. It is renewable as long as the owner wants.
Trade secret. It could be a recipe, a process, list of raw material sources or customers. The thing is, you don’t have and you must not register. These are the things that keep your business in top shape and ahead of others. You have to keep it secret and keeping it as is might cost more than maintaining any of the above. Two of the the popular are Coke and KFC’s gravy.
I guess that’s all to it. My mind is all filled toward the seminar end barely understanding more.
Marvin is the lead chocolate maker of Ben and Lyn Chocolate Inc. Has strong background in food research and development. Occasionally conducts training and lectures. Lecturer of Cocoa Foundation of the Philippines. Do coaching and consultancy services on his free time.