The War of Noodles and Canned Sardines …

I was eating tortang sardinas when I noticed. It has been awhile since I last ate sardine. I seldom eat it nowadays. Things now are very different. Before, we buy sardines every time we need viand in a rush. It is ready to eat. Just open the can. Transfer in a clean bowl or cup. Serve some rice and the meal is ready.

One can of sardine can be enough for the whole family. Saute it with garlic and onions. Add some water. Boil for few minutes. Add salt to taste and serve. Adding healthy vegetables is optional. The amount of water is dependent on number of family members.

I attended a seminar on Food Packaging and Labeling. One of the participants was manufacturer of sardines. She stated – their sales of sardines was dropping. What could be the reasons? According to their analysis, their main competitor is not other sardine brands, its the instant noodles instead. Instant noodles have some advantages which make it more salable:

1) Easy to prepare. Boil it for three minutes and serve. Or add hot water, let stand for five minutes and served.
2) Sardine is good only with rice or as spread to bread, or it is as good as nothing. Noodles can be eaten alone or with rice. Some folks eat just noodles for breakfast or lunch.
3) Sardine taste good but it leaves a strong disagreeable odor. Noodles also leave a mild disagreeable aroma but it can easily be remedied by menthol candies.
4) Instant noodles is priced lower than sardines. The average cost of sardine in can is 14 pesos while the instant noodles is 9 pesos.

tortang sardinas

Marvin is the lead chocolate maker of Ben and Lyn Chocolate Inc. Has strong background in food research and development. Occasionally conducts training and lectures. Lecturer of Cocoa Foundation of the Philippines. Do coaching and consultancy services on his free time.

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