The Return of Pepsi Blue

Here is the short history of Pepsi Blue courtesy of wikipedia:

Blue was launched in mid-2002 and discontinued in Canada and the United States in 2004, although it remains available in some other countries. Its berry flavor was the result of taste-testing over 100 flavors over a 9-month period. Designed to compete with Coca-Cola’s Vanilla Coke, the flavor of Pepsi Blue was described by Pepsi only as “berry” and described by drinkers as like blueberries or raspberries, or similar to cotton candy with a berry-like aftertaste and much more sugary and syrupy than regular cola. It was tinted using Blue 1, a highly controversial coloring agent banned in numerous countries at the time. The move to make a brightly-colored version of the flagship Pepsi brand was spurred by 2001’s introduction of Mountain Dew Code Red, which had bumped PepsiCo’s Mountain Dew division sales up 6%.

In Manila, Philippines, Pepsi Blue was sold for a limited time in late 2002 to commemorate the championship of the Ateneo Blue Eagles in the UAAP. In 2011, Pepsi released a similar product to the Pepsi Blue in Metro Manila, Philippines called “Pepsi Pinas”.

I still remember the Pepsi Blue was sold here in Philippines for a limited time but I can’t remember when. Thanks to wiki!

Recently, I am seeing Pepsi Blue again. I was very curious how it taste. Hmmm… but I already started to cut off on soft drinks. One week of regular intake will result in stomach pain, chest pain and breathing difficulty. So I tried to keep my hands away from it.

After eating dinner, my better half insisted that she wanted to have a soft drink. She requested the Pepsi Blue. I granted her request. I bought an eight ounce bottle. Then she just sipped a little and let me finished it.

The verdict: It is bland and I can’t identify its flavor. It is just my opinion however.

pepsi blue

My batteries got empty. It never allowed me to get nicer picture.

Marvin is the lead chocolate maker of Ben and Lyn Chocolate Inc. Has strong background in food research and development. Occasionally conducts training and lectures. Lecturer of Cocoa Foundation of the Philippines. Do coaching and consultancy services on his free time.

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