A Name Derived From Popular Brands, Parody

I saw a mini Toblerone in a sari-sari store. I bought one. It was cheap, only one peso each. The package, the color and the design really looked like the real counterpart. However, the real name of chocolate I bought was Tollerone. I was disappointed, its taste was not even close to original.name parody

Hey your T-shirt looks very nice, its Star Bucks. Where did you get that?  Then he replied – I bought it from Spoofs Unlimited. Hu! I looked closely and noticed it was Star Buco, not Star Bucks.

Creating a logo or a name almost similar to a popular brand might sound a copyright impingement but its not. The common practice is called parody or spoofing. It is very common on cheap junk foods . The name Junibee instead of Jollibee, Kabery instead of Cadbery seem to be legal. Yes, because there is no Philippine law that prohibits spoofing or parodies. E.g. – the company Spoof Unlimited will never last for more than 20 years if they have violated any copyright.

Then it is advisable to use parodies in food business or  product name. The answer is – It is up to you. A parody is a marketing tool. You can get an instant popularity and boost in sales. On the contrary, concerned parties will get in touch with you sooner or later. Not to transact, they will ask you to stop instead. They will make your head achy.

Establishing own brand is costly, labor intensive, and time consuming. But it would still be beneficial in the long run.

Marvin is the lead chocolate maker of Ben and Lyn Chocolate Inc. Has strong background in food research and development. Occasionally conducts training and lectures. Lecturer of Cocoa Foundation of the Philippines. Do coaching and consultancy services on his free time.

2 Replies to “A Name Derived From Popular Brands, Parody”

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