Chiclet and Flat Gum

My next buy of juicy fruit gum got me a little surprise. They converted it to chiclet type. I was a bit disappointing cause it is not as longer lasting as the previous. It only last for about 10 to 15 minutes. I looses its gumminess to a texture similar to a soggy bread. There might be an ingredient that causes this. This is exactly the case when I have a gum and take in some roasted peanuts. My practice is push it aside to cheek, behind the teeth, to avoid contact. However, even the slightest of contaminant is enough to ruin it. My best guess is, the chiclet outer covering is the culprit.

The change could be for good cause. From the old flat shape. Each was individually wrapped with foil paper. Removing it sure saves a lot of input and perhaps raise company profit. It also reduce environmental waste. Only few are responsible enough to dump the wrapper in the right place.

The next day. I got Double Mint gum in an old flat shape. They are from the same maker. Wrigleys. Then, I also got an old style Juicy Fruit gum. So, are they changing to chiclet type? Maybe adding variant with label of unrecognizable differences. Or, maybe just a short run trial. Need more time to observe.

Side story…

My better half also got hold of single packs, laminated plastic/aluminum foil. While tinkering with the magnifying glass. I unintentionally pointed it to minute array of letters. Excessive use can have a laxative effect. I never knew that! And, most of the time people won’t bother knowing. It is so because the ingredient listing is next to unreadable. It so happened that I have a magnifying glass on my desk.

I am not sure if it is warning or claimed benefits. It can be good or bad depending on the situation. If you are having a hard time inside the comfort room. Then having it might help. It might keep you away from laxative drug. Remember, this medicine is not recommended for prolong use. If you are under influence of diahrea, or it is making you have it. Then stay.


We unintentionally visited the store where we first got the chiclet type gum. Now, I realized the differences are noticeable. There are two chiclet drawings on label and one end of the packaging is painted blue. Okay. Because I am aware that they are selling two gum types, I can see it clearly now. For those who are not, it means nothing.

It last longer now and seem tougher than before. The differences might be cause by separate batch process.

Marvin is the lead chocolate maker of Ben and Lyn Chocolate Inc. Has strong background in food research and development. Occasionally conducts training and lectures. Lecturer of Cocoa Foundation of the Philippines. Do coaching and consultancy services on his free time.